Improving Content Engagement with Web Design

The success of an internet marketing campaign is largely influenced by the quality of the content your company can produce. All the AdWords money in the world won’t help you if it leads users to a landing page with a poor web design packed with spelling errors and no noticeable call-to-action. Quality content and web design work hand in hand for the success of a marketing campaign. Readers don’t take time to review content carefully, so if your content isn't engaging, your company’s internet marketing campaign in Langley could be in trouble!

Here are a couple of  content marketing tips that will improve your web design and content’s engagement and conversion rate:

Make word recognition easy

Don’t weigh your content and web design down with flashy words and jargon. This is usually done in an attempt to make content and design look more impressive, but often renders it incomprehensible to readers. Don’t alienate your audience in Langley. You will slow your readers down, and you may even lead them away from the web page entirely. The Flesch reading score will be helpful here because it forces you to simplify your vocabulary for a better grade, resulting in cleaner web design and more scannable content. Also try to avoid ambiguity with your word choices. If you’re forced into a corner and surrounded by ambiguous words, give your audience clear context clues.

Chunking content

Readers in Langley generally don’t respond well to dense web design and walls of text. For maximum impact, try splitting your content into smaller, more easily digestible, chunks. These smaller, distinct chunks of content can be scanned much easier than huge manuscripts that some business owners type up in their blogs. If your company’s blog is offering 100 industry tips, try to chunk and organize them using subheadings, listing 5-9 at a time. You’ll keep your Langley audience engaged, which means more time on the page and a greater rate of conversion.

Follow these simple tips to make your web design and content more engaging for your Langley audience and improve your conversion rate. Call us at (604) 782-6467 for more information.